General Actions:
This function serves for difference minimization between site statistics and agency statistics that use BBelements AdServer.
The agency Ad Server has fewer impressions than the Ad Server of a site. The site compensates this difference by increasing impressions on its side.
Primary limit "Impressions of external BBelements plan" allows you to stop the campaign as soon as the planned amount of impressions is reached in the agency Ad Server. As a result, loss of advertising space on a site is minimized. This reduction of loss can be useful as it saves space for other campaigns.
How to set a campaign limit:
E.g. you received a measuring code for a campaign (from agency BB Ad Server, 100000 impressions is ordered by agency).
Internal campaign will be stopped as soon as the agency Ad Server reports the realization of 100 000 impressions.