Primary limit » Limit "External BBelements Plan"

Limit "External BBelements Plan"

Last modified by Pavla Roháčová on 2011/11/24 09:52
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This function serves for difference minimization between site statistics and agency statistics that use BBelements AdServer.

The agency Ad Server has fewer impressions than the Ad Server of a site. The site compensates this difference by increasing impressions on its side.

Primary limit "Impressions of external BBelements plan" allows you  to stop the campaign as soon as the planned amount of impressions is reached in the agency Ad Server. As a result, loss of advertising space on a site is minimized. This reduction of loss can be useful as it saves space for other campaigns.

How to set a campaign limit:
E.g. you received a measuring code for a campaign (from agency BB Ad Server, 100000 impressions is ordered by agency).

  1. The campaign and plans are set in a standard way
  2. Set impressions limit by choosing "Set and schedule impressions in plan
  3. In the field "Impressions/Impressions expected" insert the number of impressions ordered by agency - increase it by 10%, it means 110 000 impressions
  4. Save the setting
  5. Click on "Set the primary limit "
  6. In "Limit type" field choose "Impressions of external BBelements plan "
  7. In "Units" field insert the number of impressions ordered by the agency - 100 000 impressions
  8. In "Plan comes from following Ad Server" line choose the country of agency. If you are not sure what to choose, contact BBelements support department.
  9. In "Plan ID" field insert plan ID of agency campaign that you can find in the external code
  10. Save the settings

Internal campaign will be stopped as soon as the agency Ad Server reports the realization of 100 000 impressions.
 

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Created by Barbora Račková on 2011/11/10 20:55
Translated into en by Pavla Roháčová on 2011/11/18 11:12

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