Predictive behavioral targeting

PBT targeting - Predictive behavioral targeting - enables the campaign to be targeted to users with the selected socio-demographic data and interests. 

It is possible to implement data from external supplier to iBB AdServer.

Advantages of PBT targeting:

• You vill get a description of your webpage's visitors
• You will get a description of visitors who have been influence by the ad
• Increasing eCPM - reaching the right targent group brings higher business results
• Reducing media loss - focus on you target group only and pay only for them
• More money from new advertisers
• Satisfied visitors - they will see only interesting ads

Possibilities of integrating external PBT data

• označení uživatelů pomocí "štítkovací" URL 
• předání informace o uživateli do URL parametru adserveru 
• předání informace profilu uživatele za pomocí funkce AttachData v asynchronních kódech 
• Direct integration