Users tagging and targeting to their parameters and values

This function can be used when an advertiser wants to target his ad to specific users.

The advertiser must be able to assign a specific value / parameter to a user by AdServer´s tagging URL . This value / parameter is then passed to AdServer where targeting to it is possible.

e.g. an advertiser wants to show banner on your site only to those people who had been searching a washing machine on price comparator.

The advertiser agrees with the price comparator on tagging users who corresponds to the entry. URL from iBB AdServer will be used for the reason of tagging. You create a campaign in iBB AdServer with URL targeting where a targeting parameter and it´s value is set. In this case it would be "goods" and value "washingmachine".

OR you use external system for users analysis on your site and you want to display the campaign only to those who corresponds specific criteria of the advertiser.

Code used for assigning values to users

If you are interested in tagging of users or in transferring of users values from external system, please contact our business department

As soon as you agree on terms together woth the Business department and you send us targeting requests (values, parameter) you will receive URL for user tagging / untagging. The value can be set according your needs.

Example of the URL:

bbnaut.ibillboard.com/tag/{TagId}/value/{...}/expire/{Days}

e.g. bbnaut.ibillboard.com/tag/goods/value/washingmachine/expire/{20}

When this URL is called, value "washingmachine" is set at the goods parameter. This value expires within 20 days.

If the URL is used as follows: bbnaut.ibillboard.com/tag/goods/value/washingmachine  value within 30days.

Important information:

• only the last used / called value stays assigned to a user (previous value is replaced)
• set value automatically expires within 30 days
• you can prolong/reduce  the expiration period by changing of the variable /expire/{Days}
• you can delete the value and parameter to a user by URL bbnaut.ibillboard.com/untag/{TagId}   
• a user must have set iBB ID before the code for tagging is performed. If codes od aserver are not set on the site, there is necessary to call the following script before the code is called which is important for the user tagging .
  <script type="text/javascript" src="http://bbcdn-bbnaut.ibillboard.com/library/bbnaut-core-latest.min.js"></script>

    Otherwise, the user would not be correctly connected with value and the parameter.

Setting of targeting to a user with a certain value

1. Enter the web page containing selected campaign / plan
2. Click on the link " Url parameters passed from the web page to the iBILLBOARD Ad Server " in the plan
3. Insert parameter you do / do not want target to - column  "Url param name" - value from URL {TagId}
4. From the drop-down menu "operation" choose type of targeting
5. Insert value of the parameter you do / do not want target to - into the field "Value" - value from URL in the part value/{...}
   e.g. goods regexp washingmachine
6. Save the setting