Predictive behavioral targeting » Direct integration of PBT/DMP

Direct integration of PBT/DMP

Last modified by Lenka Kocurková on 2018/07/09 09:09
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The connection is provided by calling DMP after selecting banners in the page once for a certain time period (adjustable value). 

DMP forwards the users' profile in the callback back to adserver. Adserver updates the user profile and campaign with PBT targenting will be displayed to him, when the user enters your websites.

It is necessary to provide a list of variables that will be displayed in adserver UI and that will be available for plan targeting.

PBTdiagram.png

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Created by Barbora Račková on 2018/06/13 15:16
Translated into en by Pavla Roháčová on 2018/06/14 15:15

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