General Actions:
The connection is provided by calling DMP after selecting banners in the page once for a certain time period (adjustable value).
DMP forwards the users' profile in the callback back to adserver. Adserver updates the user profile and campaign with PBT targenting will be displayed to him, when the user enters your websites.
It is necessary to provide a list of variables that will be displayed in adserver UI and that will be available for plan targeting.