General Actions:
Displaying of a campaign plan can be restricted to websites containing/ not containing a selected keyword set in a code of the site´s ad position.
How to - show a plan on a page containing the keyword:
How to - NOT show a plan on a page containing the keywords:
Positive and negative keywords targeting can be combined at the same time, see screen.
Relation among keywords:
The basic relation among keywords is "OR".
example of positive targeting:
skoda
audi
= relation "OR"
If there is negative targeting set, relations among keywords are as follows:
example of both, positive and negative keyword targeting:
skoda
audi
-BMW
-Hundai
= if "skoda" and "-BMW" is requestd at once, relation is "AND"
If there are more negatiove targeting set:
-BMW
-Hundai
= relation is again "OR"
Note: The number of keywords in one plan is limited to 30 kb of text (depending on special characters in keywords etc.)
Targeting the keywords in search engine
Ads can be displayed to users who entered your site from the search engine and searched for specific keyword.
For example: User searched on searchengine.com the keyword "vacation" and clicked on the link to your site in view results.