Keyword

A keyword represents a word or a group of signs that were inserted into the code of the ad position of a site or a word searched in browsers which can be used in campaign plan targeting.

In case when a plan is targetted to keyword, ad will be shown to users who:

• are on a page containing the word in code
• searched the word in a browser and landed on a page after clicking on link from search results

Targeting to a Keyword searched in a Browser

Edit

Ad will be shown to users who searched for a word in browser (onet.pl ...) and clicked on a link from search results.

• function is available only on pages containing one2many codes
• words as phrase searched in browsers are considered as individual keywords
  E.g. iBB Ad Server will register phrase "Holiday in Italy"  as each keyword: Holiday; Italy
• transfer of keywords does not begin when logged in account of google.com 

Advantages of keyword use in a site:

• Context targeting - you adjust the context yourself by a keyword in ad position code
• solution for sites that prefer other structures than iBB Ad Server Site/Section/Position
• targeting to a certain site page
• the possibility to insert more keywords on the page
• statistics of page impressions with the keyword (PageView)

Example. There is a site structured:
        Sell.com

               Sell.com/Animals

                       Sell.com/Animals/Cats 

                                Sell.com/Animals/Cats/PersianCat 

                                Sell.com/Animals/Cats/BritishShorthair

                        Sell.com/Animals/Dogs

                                Sell.com/Animals/Dogs/BerneseMountainDog

                      Sell.com/Animals/Dogs/PragueRatter

If you want to sell space on pages Animal, Cats, PersianCat and BritishShorthair separately, creation of a structure Section / ad position in iBB Ad Server would be complicated. You should create a separate section for each page and generate codes. In that case of the creation of the section Animals, generate codes for ad positions where you insert the keyword. Target the plan to campaign plan.

The setting in iBB Ad Server may look like follows:

Sell.com

        Sekce Sell.com - Home Page

        Sekce Animals

               Pozice 300x250

The position code can contain keywords Cat and PersianCat in the page Sell.com/Animals/Cats/PersianCat. If you want to display the ad on all pages from the part "Cats", target the campaign to the keyword. Insert the keyword - PersianCat in the case of a plan displaying on pages about Persian cats.

HTML position code

One2many kód sekce

The position code for pages of the section Animal will be the same. It will differ only in the keyword.