Wiki source code of Cílení plánu - Klíčová slova

Last modified by Pavla Roháčová on 2018/01/17 09:03

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 1: [[What is a keyword?>>Keyword]]
 2: 
 3: Displaying of a campaign plan can be restricted to websites containing/ not containing a selected keyword  [[set in a code of the site´s ad position>>SetKeywordCode]].
 4: 
 5: __How to - show a plan on a page containing the keyword:__
 6: 
 7: 1. Open the page with the selected campaign / plan
 8: 1. Click on the link "Keywords" in the plan
 9: 1. Write words you want to be targeted into the table "Keywords" . Use only one word in one line.
10: 1. Save the setting
11: 
12: __How to - NOT show a plan on a page containing the keywords:__
13: 
14: 1. Open the page with the selected campaign / plan
15: 1. Click on the link "Keywords" in the plan
16: 1. Write words you do not want to be targeted into the table "Keywords" - insert the sign "-" (minus). Use only one word in one line\\
17: 1. Save the setting
18: 
19: Positive and negative keywords targeting can be combined at the same time, see screen.
20: 
21: 
22: __Relation among keywords:__
23: 
24: (% id="BugEvents" %)The basic relation among keywords is "OR".
25: 
26: example of positive targeting:
27: 
28: skoda
29:  audi
30:  ~= relation "**OR"**
31: 
32: If there is negative targeting set, relations among keywords are as follows:
33: 
34: example of both, positive and negative keyword targeting:
35: 
36: skoda
37:  audi
38:  -BMW
39:  -Hundai
40:  ~= if "skoda" and "-BMW" is requestd at once, relation is "**AND**" 
41: \\If there are more negatiove targeting set: 
42: -BMW
43:  -Hundai
44:  ~= relation is again "**OR**"
45: 
46: 
47: (% id="result_box" lang="en" %)//Note: The number of keywords in one plan is limited to 30 kb of text (depending on special characters in keywords etc.)//
48: 
49: 
50: 
51: __Targeting the keywords in search engine__
52: 
53: Ads can be displayed to users who entered your site from the search engine and searched for specific keyword.
54: 
55: //For example: User searched on searchengine.com the keyword "vacation" and clicked  on the link to your site in view results.//
56: 
57: 1. Enter the chosen campaign/plan
58: 1. Click on the item "Keywords" in plan
59: 1. Enter the searched words into the "keywords" table. Enter one word per line.
60: 1. Save the setting.
61: 
62: [[image:KeywordTargeting.jpg||style="display: block; margin-left: auto; margin-right: auto;"]]

Wiki source code of Cílení plánu - Klíčová slova

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