Plan Targeting - Keywords

What is a keyword?

Displaying of a campaign plan can be restricted to websites containing/ not containing a selected keyword  set in a code of the site´s ad position.

How to - show a plan on a page containing the keyword:

1. Open the page with the selected campaign / plan
2. Click on the link "Keywords" in the plan
3. Write words you want to be targeted into the table "Keywords" . Use only one word in one line.
4. Save the setting

How to - NOT show a plan on a page containing the keywords:

1. Open the page with the selected campaign / plan
2. Click on the link "Keywords" in the plan
3. Write words you do not want to be targeted into the table "Keywords" - insert the sign "-" (minus). Use only one word in one line
   
4. Save the setting

Positive and negative keywords targeting can be combined at the same time, see screen.

Relation among keywords:

The basic relation among keywords is "OR".

example of positive targeting:

skoda
 audi
 = relation "OR"

If there is negative targeting set, relations among keywords are as follows:

example of both, positive and negative keyword targeting:

skoda
 audi
 -BMW
 -Hundai
 = if "skoda" and "-BMW" is requestd at once, relation is "AND"

If there are more negatiove targeting set:
-BMW
 -Hundai
 = relation is again "OR"

Note: The number of keywords in one plan is limited to 30 kb of text (depending on special characters in keywords etc.)

Targeting the keywords in search engine

Ads can be displayed to users who entered your site from the search engine and searched for specific keyword.

For example: User searched on searchengine.com the keyword "vacation" and clicked  on the link to your site in view results.

1. Enter the chosen campaign/plan
2. Click on the item "Keywords" in plan
3. Enter the searched words into the "keywords" table. Enter one word per line.
4. Save the setting.