Wiki source code of Externí kód

Last modified by Pavla Roháčová on 2011/11/16 11:21

Content · Comments (0) · Attachments (0)

Hide line numbers

 1: External code is used for "control" (that is, to measure the number of impressions, clicks or rolls over the space that you ordered for the campaign).
 2: 
 3: __There are three types of external codes:__
 4: 
 5: * [[displaying code>>ExternalDisplayCode]]
 6: * [[tracking dot for an external site>>ExternalMeasureCode]]
 7: * [[quick tracking dot>>QuickTrackingPoint]]
 8: 
 9: The first two types of external code can be generated only for plans targeted to [[the external site>>ExternalSite]]. Quick tracking dot is not connected to any site. If you are authorized to administer the site, you work mainly with [[codes of native site>>InternalSite]]. An external site and external codes are used e.g. for measuring of direct mails or PR articles or in the event you need to insert a separate URL for measuring impressions or banners clicks.
10: 
11: 
12: __Advantages of external codes:__
13: 
14: * you control the statistics of the site where you order the space for campaign
15: * the code is active for the duration of the campaign plan
16: * there is the possibility of measuring impressions and clicks on any place of web page
17: * the administration of banners is on your site (faster exchange of motives, URL...)
18: 
19: __Disadvantages of external codes:__
20: 
21: * you do not affect WHERE exactly the advertising will be displayed
22: * you do not affect WHEN  the advertising will be displayed
23: * you do not affect HOW OFTEN the advertising will be displayed
24: * you do not affect to WHOM the advertising will be displayed (e.g. regional, technological, PBT targeting...)
25: * you do not affect HOW MANY TIMES the advertising will be displayed
26: 
27: [[How to generate an external code for tracking dot of external site.>>GenerateMeasureCode]]
28: [[How to gererate an external displaying code.>>GenerateDisplayCode]]
29: [[How to generate a code for quick tracking dot.>>GenerateQuickTrackingCode]]

Wiki source code of Externí kód

Navigation

AdServer v2