Wiki source code of Cílení plánu - Retargeting

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 1: Retargeting enables to show a campaign´s plan to users who:
 2: 
 3: * have or have not already seen a campaign/banner/plan;
 4: * who clicked/did not click on a campaign/banner/plan;
 5: * who visited a certain site.
 6: 
 7: __Advantages:__
 8: 
 9: * Campaign showing to users who have done an action (for example purchase of goods, completion of a form)
10: * Showing of the second part of the campaign to users who saw/did not see its first part
11: * Campaign showing to users who clicked/did not click on a banner
12: 
13: __How to set targeting to users who saw but did not click:__
14: 
15: Make sure that campaigns which you refer to in targeting have the [[Tracing Cookie>>TracingCookie]] function turned on.
16: 
17: 1. Open a page with the selected campaign / plan where you want targeting to be set
18: 1. Click on "Retargeting" in a plan
19: 1. In the part "Show this plan to users who saw" insert the campaign ID / plan / banner that the user should see 
20: //For example: ID Banner 123//
21: 1. In the part " Show this plan to user who did not click" insert the campaign ID / plan / banner that the user should not click  //
22: For example: ID Banner 123
23: More IDs separated by comma.
24: There is a binding "And also" between lines "Banner ID, Plan ID, Campaign ID" . This means that a campaign will be shown only in case of  fulfillment of all conditions.
25: There is a binding "Or" between IDs on one line. It means that a campaign will be shown if one condition is met.//
26: 1. Save the settings
27: 
28: The plan with targeting will be shown only to people who saw the banner ID 123 but did not click. 
29: 
30: 
31: __How to set targeting to users who visited a certain site:__
32: 
33: 1. Open a page with the selected campaign / plan where you want targeting to be set
34: 1. Click on "Retargeting" in a plan
35: 1. In the part  "Show this plan to users who visited the site" select Site/Section/Position where the user should visit. Use a key ctrl for marking more lines. 
36: There is binding "or" between lines.
37: 1. Save the setting.
38: 
39: iBB Ad Server starts marking users who visited the site at the moment of activation of the targeting. This means that a campaign´s  plan does not display immediately.
40: 
41: __How to set campaign displaying to users who performed an action:__
42: 
43: 1. Send a [[measuring point of an external site>>GenerateMeasureCode]] together with the [[action code>>GenerateAction]] to a client. The action code should be inserted into the same page as the measuring point.
44: This measuring point marks users who performed the action.
45: 1. Activate "Tracing Cookie" function together with the action.
46: 1. Open the page with the chosen campaign/plan where you want targeting to be set. (to users who performed the action).
47: 1. In the part  "Show this plan to users who saw" insert banner ID of the measuring point that should be displayed at the moment the action is performed.
48: 1.  Save the setting
49: 
50: [[image:Retargeting.jpg||style="display: block; margin-left: auto; margin-right: auto;"]]
51: 
52: (% class="note" %)
53: **NOTE: Retargeting  is dependent on the Tracing Cookie function being active in campaigns where IDs of a campaign/plan/banner are used in retargeting. The function "Tracing cookie" should be turned on since the beginning.  "Tracing cookie" is time-limited, therefore this targeting is possible to run for a maximum 90 days after finishing the campaign´s "Tracing cookie" . Retargeting is dependent on cookies, we recommend turning on [[technology cookies targeting>>TechnologyTargeting]] in a plan. **
Wiki source code of Cílení plánu - Retargeting

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