Wiki source code of Fallback

Last modified by Lenka Kocurková on 2014/06/10 16:19

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1: The term "Fallback" means displaying of a technical pixel in a case when the adserver cannot offer anyting to be displayed.
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3: This situation may arise when:
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5: * there is no plan to be displayed (e.g. a plan reaches it´s limits, targeting requirement is not fulfilled)
6: * a banner requires JavaScript technology and a user has blocked it in a browser
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8: However, you can still use this type of impressions. Create a campaign/ plan of low priority and without any other additional targeting. Use img. banner type or create [[default banner>>DefaultBanners]] for the certain position

Wiki source code of Fallback

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