Statistics of Actions in the Campaign

What is an action?

iBILLBOARD Ad Server provides several reports related to actions in the campaign. This reports show e.g. the number of all performed actions, the number of actions performed after seeing the campaign, the number of Post View Action, the number of Post Click Action.

• Post View  Count (Post View, PV) - the number of actions, when a user had seen the banner and then made an action.
• Post Click Count (PostCLick, PC) - the number of actions, when a user saw the banner and clicked on it.

Methodology of distribution action to Post View and Post Click:

1. For all reports except the report "By ad position", the methodology is determined by what happened immediately before the action (impression or click). The previous action (impression or click) is then the basis for deciding what type of following action (post view, post click) will come next.
2. In the report Actions by ad position the assignment of an action to the server depends on the last click before the action. In the case when there is no click before an action, the assignment depends on the last impression.

Before generating the report, you have to choose a time interval = for what time period should the system search the action from banner displaying or clicking on a banner (since viewing/clicking - until the action is done).
E.G. If you choose the time period 1 hour, the system displays the list of action that occured within one hour from banner displaying or clicking on a banner.

Report Sum of action in campaign
Report Actions summary
Report All action
Report By actions and plans
Report By actions and banners
Report By actions, plans and banners
Report By actions and ad positions