Plans performance on sites with finances

Shows performance of campaigns/plans on each site. Contains financial information, which work with an unit type and price per unit from setting of plan price

Filters:

• Ad space - you can choose site/section/positiion or banner type for which the report will be generated.
• Plan/campaign tags - if you choose required plan/campaign tag, only data for plans with chosen tag will be displayed in part "Campaigns"
  This filter allows you to see the use of ad space by specific type of plan. For example: if you want to find out how much space is used for commercial plans, choose the tags for this plans (CPC, CPM...)
• Site/position tags - you can limit data only for specific site/position with set tag
• Limit minimal eCPM - this is a value of eCPM set in site
  The filter allows you to see results for the sites with specific conditions - it means value of min eCPM is equal/higher
• Site status - nativ or external
• Site status in iBILLBOARD

Data:

• Site/Section/Position
  • Campaign
  • Plan
• Plans interval - number of days when a plan was running
• Plan priority - shown information is valid for the date of report generating
• Tag name - name of a tag set in a plan
• Impressions
• Clicks
• Sales model - the unit is taken from eCPM plan
  Possible values: CPM, CPC, CAP
• eCPM optimalization - information, whether the eCPM optimization is active
• Price per Unit - price per 1000 impressions, click or action according to setting of eCPM plan optimization
• Average eCPM - average price per 1000 impressions according to campaign performance and price set of eCPM optimization
• Spent - how much money was spent in the plan/campaign

How to generate a report?