Campaigns by plans with eCPM

Shows performance and average campaign´s / plan´s eCPM. Contains financial information, which work with the type of unit and price per unit from plan price settings

Filters:

• Ad space - you can choose site/section/positiion or banner type for which the report will be generated.
• Plan/campaign tags - if you choose required plan/campaign tag, only data for plans with chosen tag will be displayed in part "Campaigns"
  This filter allows you to see the use of ad space by specific type of plan. For example: if you want to find out how much space is used for commercial plans, choose the tags for this plans (CPC, CPM...)
• Site/position tags - you can limit data only for specific site/position with set tag
• Limit minimal eCPM - this is a value of eCPM set in site
  The filter allows you to see results for the sites with specific conditions - it means value of min eCPM is equal/higher
• Site status - nativ or external
• Site status in iBILLBOARD

Data:

• Campaign´s name
• Plan´s name
• Impressions
• Clicks
• CTR
• Action - number of actions related to a campaign. Data for an action which ID is set in eCPM plan optimization is displayed
• Sales model - sales unit chosen in eCPM plan optimization
• Possible values: CPM, CPC, CPA
• Price per unit - Average eCPM - price per 1000 impressions, click or action according to setting of eCPM plan optimization 
• Average eCPM - average price per 1000 plan impressions

How to generate a report?