AdServer v2 - Setting Limits in a Campaign

Setting Limits in a Campaign
Pavla Roháčová
2016/06/13 11:01

Table of Contents
Limit for the whole campaign 	 # 
Plan limit 	 # 

What is a limit? This means a factor that restricts the run of a campaign and its plans.
Limit can be:
Time period from - to as duration of a campaign
Date and time of a plan duration
Number of impressions
Number of clicks
Number of unique users
Number of performed actionsPlan post-dependency actions 
Campaign total actions
Number of external iBB Ad Server plan displays
Number of viewable impressions - it is necessary to activate viewable impression detection in plan otherwise limit will not work properly
There are two types of limits in iBB Ad Server that influence the running of a campaign/plan - limit for the whole campaign and limit for a plan.

Limit for the whole campaign
Limit of the campaign is superior to plan limit, ie all plans will be stopped when the limits are reached (besides external plans)
There are two types of limits for the whole campaign. Both are in the same level, ie the campaign will be stopped when one of the limits is reached.
Primary limit
Secondary limit

Plan limit
A plan will be stopped when the limit is reached. There are two plan limits:
Limits affecting the distribution of impressions:
Set and schedule impressions in plan
Limit plan by time and do not schedule impressions
Additional limits:
Both types are on the same level, ie a campaign will be stopped when one of them is reached.
Primary limit
Secondary limit

Page  - last modified by Pavla Roháčová on 2016/06/13 11:01