AdServer v2 - Plan Targeting - Retargeting

Plan Targeting - Retargeting
superadmin
2013/03/18 13:51

Table of Contents

Retargeting enables to show a campaign´s plan to users who:
have or have not already seen a campaign/banner/plan;
who clicked/did not click on a campaign/banner/plan;
who visited a certain site.
Advantages:
Campaign showing to users who have done an action (for example purchase of goods, completion of a form)
Showing of the second part of the campaign to users who saw/did not see its first part
Campaign showing to users who clicked/did not click on a banner
How to set targeting to users who saw but did not click:
Make sure that campaigns which you refer to in targeting have the Tracing Cookie function turned on.
• 	Open a page with the selected campaign / plan where you want targeting to be set
• 	Click on “Retargeting” in a plan
• 	In the part “Show this plan to users who saw” insert the campaign ID / plan / banner that the user should see
• 	For example: ID Banner 123
• 	In the part “ Show this plan to user who did not click” insert the campaign ID / plan / banner that the user should not click  
• 	For example: ID Banner 123
• 	More IDs separated by comma.
• 	There is a binding “And also” between lines “Banner ID, Plan ID, Campaign ID” . This means that a campaign will be shown only in case of  fulfillment of all conditions.
• 	There is a binding “Or” between IDs on one line. It means that a campaign will be shown if one condition is met.
• 	Save the settings
• 	The plan with targeting will be shown only to people who saw the banner ID 123 but did not click. 
How to set targeting to users who visited a certain site:
• 	Open a page with the selected campaign / plan where you want targeting to be set
• 	Click on “Retargeting” in a plan
• 	In the part  ”Show this plan to users who visited the site” select Site/Section/Position where the user should visit. Use a key ctrl for marking more lines.
• 	There is binding “or” between lines.
• 	Save the setting.
• 	iBB Ad Server starts marking users who visited the site at the moment of activation of the targeting. This means that a campaign´s  plan does not display immediately.
How to set campaign displaying to users who performed an action:
• 	Send a measuring point of an external site together with the action code to a client. The action code should be inserted into the same page as the measuring point.
• 	This measuring point marks users who performed the action.
• 	Activate “Tracing Cookie” function together with the action.
• 	Open the page with the chosen campaign/plan where you want targeting to be set. (to users who performed the action).
• 	In the part  ”Show this plan to users who saw” insert banner ID of the measuring point that should be displayed at the moment the action is performed.
• 	 Save the setting
• 	
NOTE: Retargeting  is dependent on the Tracing Cookie function being active in campaigns where IDs of a campaign/plan/banner are used in retargeting. The function “Tracing cookie” should be turned on since the beginning.  ”Tracing cookie” is time-limited, therefore this targeting is possible to run for a maximum 90 days after finishing the campaign´s “Tracing cookie” . Retargeting is dependent on cookies, we recommend turning on technology cookies targeting in a plan.

Page  - last modified by superadmin on 2013/03/18 13:51