AdServer v2 - How to start - information for Agencies

How to start - information for Agencies
superadmin
2013/03/06 14:10

Table of Contents
Realization of the following steps before first using of iBILLBOARD Ad Server is needed: 	 # 
Creating a new campaign (necessary steps): 	 # 
After activating the campaign, it is possible to generate statistics: 	 # 
Additional “optional” steps: 	 # 

Realization of the following steps before first using of iBILLBOARD Ad Server is needed:
Enter the system
Create the banner types list - for proper function of the system,  creating ad position of site, creating banners in campaign is necessary to define the list of the banner type in the beginning of using the system.
Define preset rights for system users -  the preset rights determine which part of the system the user can or cannot see.
Create an user account for users, who will enter the system or to whom you refer to in the system. It is necessary to create a separate account for anyone who works with the system (then you have control over who made changes, see user activity)

Creating a new campaign (necessary steps):
You can choose from two options of the campaign setting, which differ in way of campaign plan creating:
a) Basic campaign administration using quick tracking dot  unrelated to site (only measuring pixel, no site statistics, no invoicing option due sales module...)
Create a new campaign - campaign serves to define WHAT, WHERE and WHEN is to be displayed.
Create a new tracking plan - WHERE the banner will be displayed.
Create a new tracking dot - WHAT will be displayed in the campaign.
Activate the tracking dot in the plan
Generate tracking code - this code is used for counting statistics.
Insert quick tracking code to the site, where the advertising will be displayed.
b) Advanced campaign administration using an external sites (site statistics, opportunity to customize settings of creatives, invoicing in BB AdServer...).
Create an external site - it is necessary to specify, WHERE the advertising will be displayed.
Create a new campaign - campaign serves to define WHAT, WHERE and WHY is to be displayed.
Create a new plan - WHERE the banner will be displayed.
Create a banner - WHAT will be displayed in the campaign.
Activate the banner in the plan
Generate code for tracking dot or generate an external display code - using the code, the banners will be displayed on the sites and statistics will be counted.
Insert the code for tracking dot to external site or Insert external display code on site, where the advertising will be displayed
Plans for external sites and plans for quick tracking dot can be combined in the campaign.

After activating the campaign, it is possible to generate statistics:
On-line statistics - provide basic information about campaign performance in real time.
Detailed statistics of a campaign - Reporting portal: detailed information about campaign performance including unique users (max. 3 hours delay) 

Additional “optional” steps:
Access to a campaign for colleagues or clients
Codes generation for the measuring of actions
Alert and mailing settings about campaign process.

Page  - last modified by superadmin on 2013/03/06 14:10