AdServer v2 - Banner creation

Banner creation
Pavla Roháčová
2014/02/14 12:34

Table of Contents

What is a banner?
It is necessary to insert banners you want to be displayed by a campaign into a so-called storage of banners in campaign. Then, you can place a banner in a specific plan of campaign. The banner is not activated by inserting a banner into the storage of banners, therefore the banner does not display. First, define banners in the storage, define which of them will be used in a campaign, then assign to an individual plan. 
Banner creation in the campaign is a similar procedure for all types of creatives. It differs only in used creatives and its insertion into the system.
You can create 3 types of banners, which match with 3 different kind of plans:
banner for a standart plan - see below
banner for mobile plan - Create a new mobile plan
banner for tracking plan - Create a new measuring point
Basic settings common to all banner creatives:
• 	Click on “Campaign banners”
• 	Click on “New banner”
• 	From drop-down menu choose banner type you want to create. It is necessary to choose the same type of banner as in the position, where the banner should run. e.g. Position type as fullbanner has been created on a - site Presentation - section  Home page. A plan is targeted to this position. To be able to activate the banner in the plan, the banner should be created as a fullbanner type
• 	Continue by clicking on “Insert”
• 	Fill “Name” of the banner - the more accurate name of the banner, the better orientation
• 	URL - page, where a user lands after clicking on a banner.
• 	Save the setting by clicking on “Update”
• 	Creation of individual creative:
Image of banners (gif., jpg., png)
Flash banners (swf.)
JavaScript banners
HTML banners
XML/video banners
NOTE: you can use following types of mobile banners: image, JavaScript, HTML and HTML5.
           .swf (flash) type of mobile banners are forbidden.
Creation of specific banners:
Measuring point for external site

Page  - last modified by Pavla Roháčová on 2014/02/14 12:34